Urban Screen Web

Urban Screen Web is a research framework investigating what happens when a work conceived for urban screens — large-format, public, site-specific — is translated into a web application. The channel of distribution changes fundamentally: from a fixed architectural surface to any screen, anywhere. This shift is not only technical but conceptual, opening questions about presence, access, and what constitutes public space in the digital era.

Research Focus

Urban screens address a crowd in a place. A web app addresses an individual on a device — but collectively, simultaneously, across geographies. The research explores this tension:

• Distribution as form — how does changing the channel alter the work itself? What survives the translation, what transforms?
• The mobile screen as urban screen — the phone in a pocket is also a public surface. Carried through cities, used in transit, shared in social spaces — it operates in urban life differently than a monitor at a desk
• Permanence vs. ephemerality — urban screen works are scheduled, finite, site-bound. The web app is continuous, locationless, persistent — a different relationship to time and audience

Proof of Concept: Forget Your Fear

Originally conceived for urban screens, Forget Your Fear is a live code-generated text loop treating language as a dynamic, meditative system. The phrase "Forget your fear" is continuously permuted through algorithmic logic — Forget your fear / Your our fear / Get your fear — a meditative stream where meaning perpetually transforms.

Translating it into a permanent web application was itself a conceptual decision: the same generative logic, but unbound from location, shareable, persistently accessible. The mobile screen becomes the urban screen — carried through the city, encountered in motion, part of daily public life.

The work opens a possible series of text-based generative loops: linguistic mantras where algorithmic displacement releases meaning. In dialogue with Ruido Perla as the text-based dimension of the same research line.